Our Video Production Process.

At Prosperitas, we understand that video production can seem like an intricate puzzle. That's why we've developed a straightforward, transparent process designed to deliver exceptional results while ensuring clear communication every step of the way.

1. The Discovery Call

Every successful video begins with a conversation. We take the time to understand your SaaS brand's mission, target audience, and the specific goals you want to achieve with your videos. This helps us tailor a video strategy aligned with your objectives.

2. Scripting & Ideation

• Ideation: We'll brainstorm with you to generate creative concepts that resonate with your audience and leave a lasting impression.
• Scripting: Our team of expert writers will craft a script that captures your brand voice and highlights the key benefits of your SaaS product.

3. Voiceover & Music

Once the script is tight, we'll get into voiceover casting and music exploration. Finding suitable voices to bring your script to life is crucial, and we'll handle sourcing the perfect talent. Simultaneously, we'll begin curating musical selections to set the emotional tone of your video.

4. The Style Guide

With a strong script and initial voiceover direction established, it's time to define the visual language of your video. We'll start by understanding your brand archetype. Are you a playful Innovator? A trustworthy Caregiver (think calming and nurturing) or a serious Ruler (think authoritative and knowledgeable)? This knowledge informs the development of a unique mood board that reflects your brand's personality and the emotions you want to communicate. Visual elements like color palettes, textures, and typography will be carefully selected to align with your brand archetype and establish a consistent, impactful visual identity for your video.

5. Storyboard: Sketching Out the Scenes

Our artists will translate your script into a visual storyboard, depicting how the video will unfold shot by shot. This stage gives you a clear picture of the visual flow, camera angles, and transitions, allowing for any adjustments before the time-consuming animation process begins.

6. Styleframes: Setting the Visual Tone

Before jumping straight into full animation, we'll create style frames – a series of still images that capture the look and feel of your video. These frames offer a detailed snapshot of key scenes, character designs, and the overall visual direction, allowing us to refine the aesthetic and ensure it aligns with your vision.

7. Animation: The Magic Happens

With an approved style guide, refined style frames, storyboard, and voiceover in place, our skilled animators step in to bring your vision to life. Using industry-leading tools and a strong focus on storytelling principles, they transform your concept into a dynamic and impactful video.

8. Sound Design

Sound effects and any additional musical elements are refined and integrated to elevate your video even further. Our team will ensure all audio components work in harmony to support the overall emotional tone and messaging.

9. Delivery & Revisions

We'll carefully review your video to ensure it exceeds expectations. You'll have opportunities to provide feedback and request revisions, guaranteeing that the final product is polished and ready to wow your audience.

10. Launch & Promotion

Video production doesn't end with delivery – it's just the beginning! We'll help you strategize and implement a launch plan to maximize your video's reach and ensure it gets in front of the right eyes.

Why Prosperitas?

• Customer-Centric: Our focus is on your success. We collaborate with you at every stage, ensuring the video perfectly represents your brand.
• Transparent Communication: We believe in open, ongoing communication. You'll never be left in the dark about where your project stands.
• Results-Driven: We don't just create videos – we create tools that drive growth for your SaaS business.

Let's chat about how Prosperitas can help you create videos that take your SaaS marketing to the next level.

‍